LOUIS VUITTON UNVEILS LE MONDE EST À VOUS MEN’S SPRING-SUMMER 2025 CAMPAIGN.
Louis Vuitton unveils the campaign for Le Monde Est à Vous, the Spring-Summer 2025 Men’s Collection by Pharrell Williams. Staged at La Maison de l’UNESCO in Paris, the visual exploration expands on the frames of the runway show presented at the site’s monumental open-air grounds in June 2024. The campaign – photographed by Stef Mitchell – portrays a young ensemble cast as next-generation diplomats roaming the building’s international halls and gardens.
Capturing the collection’s themes of unity in human diversity and the world of tomorrow,
the images immortalise the travel-centric notion of the global dandy in his many international guises. From diplomat to explorer and leisure traveller, it is a wardrobe rendered in the nuances of skin tones of all the humans of the planet, a diverse species illuminated by the same sun.
Constructed in 1958 in the name of unifying humanity in world peace through culture,
La Maison de l’UNESCO sets the figurative foundation for a campaign devoted to the LVERS ideology at the heart of Louis Vuitton. A driving force for the Studio Prêt-à-Porter Homme, the LVERS mentality connects the global community that surrounds it: likeminded humans united by an appreciation
for discernment, savoir-faire and travel as an eternal source of vitality and enlightenment.
Underpinned by its core values of warmth, welcomeness and wellbeing, the LVERS philosophy
is observed in the symbolic motifs and inscriptions that grace the collection and the images that form
its context. Honouring Louis Vuitton’s mind-expanding travel genes, it illustrates the degrees of similarities that bind us together across the globe.
