The Métiers d’art 2020/21 “Le Château des Dames” collection campaign with Kristen Stewart photographed by Juergen Teller.

The Château de Chenonceau breathes its history and its mysteries into the CHANEL Métiers d’art 2020/21 collection campaign. After the show on December 3rd 2020, filmed in the grand gallery with its black and white checkered floor, this campaign continues exploring the “Château des Dames”: the actress and CHANEL ambassador Kristen Stewart embarks on a romantic chassé-croisé before the lens of photographer Juergen Teller. Against an autumnal backdrop, mixing nature and architecture, around the château and in its park, these photographs express the modernity of the collection imagined by Virginie Viard with the support of the savoir-faire of CHANEL’s Métiers d’art, including Lesage, Montex, Lemarié, Lognon, Goossens, Maison Michel and Massaro.

The Artistic Director of CHANEL’s Fashion collections brings together different inspirations and eras, in a style that is as rock – a black leather jacket adorned with pearls, studs and jewelled buttons is worn over a black organza dress that plays with transparency – as it is romantic – an ivory lace blouse with a black chiffon skirt and an embroidered belt representing the façade of the château. A long black velvet coat reveals satin cuffs with a quilted motif, while a silk tulle dress with a flounced chiffon collar and cuffs is adorned with lattices punctuated with golden beads, in reference to the Renaissance and the codes of the House. The CHANEL jacket is reinterpreted as a suit-body, in white and gold tweed highlighted with embroidered braid.

This campaign, embodied by Kristen Stewart, evokes the silhouette of the women who lived in the Château de Chenonceau, from Catherine de’ Medici to Diane de Poitiers, as well as that of contemporary women. Constantly reinvented by Virginie Viard’s creativity and the dialogue she maintains with the Métiers d’art, it is a celebration of women, detail and sophistication.

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